THE BIRTH AND EVOLUTION

OF THE GARLAND BRAND

A story of adaptation and growth.

The story of Garland begins in 1989, when a need arose upon separating from McCulloch.

This event led to the creation of a brand that aimed to expand the product catalog while maintaining core values of commitment, reliability, end-to-end service, and product quality.

TIMELINE

  • 1970
  • 1980
  • 1989
    Garland brand registration
  • 1990

The early years of Garland represented a significant opportunity to expand its product catalog. The brand began collaborating with hardware stores, cooperatives, and, as the 90s progressed, with large distribution outlets. This strategy allowed Garland to quickly position itself in the market and increase its presence across various sales channels.

Over the years, Garland has experienced steady growth in its offerings, currently boasting over 15 product families. This has been made possible through careful supplier selection and the development of strategic alliances with renowned manufacturers in the industry.

Garland's working model is based on four fundamental pillars: commitment, reliability, end-to-end service, and product quality. Garland has consistently worked to uphold these principles throughout its evolution, allowing it to earn the trust of its customers and be recognized as a leading company in the sector.

  • 1990
  • 1995
  • 1997
    New Factories
  • 2000
  • 2008
    First sales outside the peninsula.
  • 2010
  • 2015

    Roll&Comb
  • 2020